Stories enable us to emerge as people of change. Your story needs to touch the hearts of your donors. Making them knowledgeable of your cause can compel them into action. The power of your stories are what convert non-donors to financial supporters of your cause.
Humanize your stories. Let’s face it, we all know that donors want to see where their money is spent. Statistics are great, but it's stories that touch the heart and paint the picture of how their dollars are making a difference. Your stories remind donors that their support is changing the lives of real people with real issues.
Storytelling will never go away… It’s a powerful tool for nonprofit marketers. It delivers the truth behind your cause and motivates your donors and new prospects to take charge and support your organization.