MULTICHANNEL - IT WORKS!
2021 April Blog With today’s hectic pace, it’s harder to get your donor’s attention than ever before – utilizing just one avenue of communication no longer cuts it! Touchpoints today need to be consistent, clear and above all, connected! Multichannel fundraising does that by coordinating and disseminating your messaging across a wide variety of avenues: Data indicates multichannel donors — those who give and engage online and offline — are 300% more generous than their online
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