Make Multichannel work for you!
2021 July Blog
What’s vying for your attention today? Is it your emails, texts, social media, mail… or all of the above and more?
It's no different for your donors.
Today, you can’t count on one form of communication getting your message across – no matter how powerful it is. The only way to cut through the noise and get noticed is by using a multichannel approach. Take a look at this recent case study:
This organization split its best direct mail campaign three ways:
1.One segment received a letter containing an ask.
2.One segment received a letter with no ask followed by an email with an ask.
3.One segment received a letter followed by an email with identical asks. (The emails were timed to arrive shortly after the letters hit mailboxes).
RESULTS:
Group C’s high-response shows the power of the multichannel approach. They also found that donors who received the mail/email combo gave roughly 25% more than those who received mail only.
Ready to make multichannel work for you? Give me a call today at 623-225-7031 for a free consultation or email me at Dano@visionlynk.com
Not convinced? More on the benefits of multichannel next month. You don’t want to miss it!
Your Direct Mail Development and Digital Marketing Solution. VisionLynk was founded on a simple principle…to serve with excellence those serving our community.
As an agency serving non-profits, we offer the latest marketing, fundraising & branding techniques that will generate the results you are looking for.
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